Direct or fund investing? Family offices want both
White paper
Direct or fund investing? Family offices want both
September 11, 2025
16 pages |arrow icon11

Family offices largely exist because someone, somewhere, once built a great business from the ground up. It’s fitting then that the same family offices are actively diversifying their strategies between PE fund allocations and something their clients know well: investing directly in private businesses.

Key takeaways from the report:

  • Benefits of direct deals: Family offices are embracing direct investments which offer them more control, customisation and potential for outsized returns.
  • Seeking alpha: Many family offices invest in sectors they know well, but others branch into entirely new industries, using networks and long-term vision to create value in unexpected places.
  • Blended approach: While sourcing, structuring and managing direct deals comes with challenges, family offices can potentially reduce risk and maximise returns by taking a blended approach that includes fund investing.

Important notice: This content is for informational purposes only. Moonfare does not provide investment advice. You should not construe any information or other material provided as legal, tax, investment, financial, or other advice. If you are unsure about anything, you should seek financial advice from an authorised advisor. Past performance is not a reliable guide to future returns. Don’t invest unless you’re prepared to lose all the money you invest. Private equity is a high-risk investment and you are unlikely to be protected if something goes wrong. Subject to eligibility. Please see https://www.moonfare.com/disclaimers.

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Direct or fund investing? Family offices want both