Berlin, 6 March 2026 – Moonfare, the global private markets investment platform, announces the appointment of Alice Avenel as Head of France & Benelux. Based in Paris, she will be responsible for accelerating Moonfare's growth among private investors, family offices and distribution partners.

This appointment supports Moonfare’s European growth strategy and our ambition to make curated, top-tier private markets opportunities more accessible to sophisticated investors, through a high-performance platform and an institutional-grade selection of international funds and direct deals that are typically unavailable to individuals.

In her new role, Alice Avenel will be responsible for driving the regional go-to-market strategy in coordination with the marketing and product teams, and strengthening Moonfare's presence at key industry events - building on a client base that grew more than 20% last year.

Steffen Pauls, Founder and Co-CEO of Moonfare, said: ‘France and Benelux are among Moonfare’s fastest growing markets, with AUM up more than 30% last year. We are delighted to welcome Alice to our team. Her experience, network and knowledge of private investors will be key assets in supporting our growth and strengthening our presence in these markets.’

Alice Avenel adds: ‘Moonfare offers an institutional approach to private markets, combined with an innovative digital platform. I am delighted to contribute to its development in France and the Benelux countries and to support private investors in getting curated access to opportunities that are typically out of reach.’

Alice Avenel has over eight years of experience in private equity, venture capital and international development. Before joining Moonfare, she was Director of International Investor Relations at Audacia, where she led the commercial strategy and developed relationships with family offices and institutional investors in France, Belgium, Luxembourg, Spain and the United Kingdom.

An entrepreneur, she also founded and developed a consumer brand in London before orchestrating its sale. She began her career at J.P. Morgan Asset Management in London, then moved to Kepler Partners, where she gained solid expertise in distribution and investor relations.