Berlin, 18 March 2026 – Moonfare, the global private markets investment platform and manager, today announced the appointment of Joanna Christie as its Chief Marketing Officer.

Joanna brings more than 20 years of international marketing experience across high-growth technology platforms and global luxury brands. Most recently, she served as Chief Marketing Officer at Treatwell, one of Europe’s largest online marketplace and SaaS platform for hair and beauty services where she led the company’s global marketing strategy, scaling customer acquisition, revenue growth and profitability across multiple markets. Previously, she held senior leadership roles at companies including Lyst, where she was a member of the founding team, and Richemont, where she led global teams and partnerships for the luxury goods group.

In her new role, Joanna will drive Moonfare’s global marketing strategy and market position as the company continues to expand its platform, broaden its curated investment offering, and scale its international presence. As part of Moonfare’s Executive Leadership Team, she will report directly to Founder and Co-CEO Steffen Pauls.

Operating in 24 countries, with more than 5,500 investors and €3.8 billion in assets under management, Moonfare is well positioned to meet rising demand from private investors seeking sophisticated access to private markets. She will work closely with teams across the business to support the company’s continued ambitious growth targets.

“Bringing Joanna on board is an important milestone for Moonfare,” said Steffen Pauls, Founder and Co-CEO of Moonfare. “She has an exceptional track record of leading marketing functions through periods of growth and scaling brands across multiple markets, and I am very excited about what she will bring to the business.”

“Moonfare is building one of the most compelling propositions in private markets today, combining curated access with a strong focus on client experience and long-term engagement,” said Joanna Christie, Chief Marketing Officer at Moonfare. “I’m thrilled to join at such an important moment for the business and to help drive its next phase of growth.”