Moonfare’s newly-launched software interface allows investment platforms and other fintechs to diversify their product offering with alternative assets, unlocking all-new revenue streams. 

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Moonfare’s direct API integration gives partners the opportunity to tap into the growing group of wealthier individual investors who seek exposure to private equity, venture capital and other highly sought-after alternative strategies. Moonfare ensures complete regulatory compliance with local law, rapid technical implementation, global reach and top-notch customer support, while partners retain their own visual user experience and communication. 

“The API makes private equity more accessible than ever,” says Simon Bär, Moonfare’s product lead for partnerships, who is heading the API development efforts. He adds: “The solution will help financial service providers monetise their high net worth clients and, in turn, open new revenue streams for their business. Clients, on the other hand, will get access to a lucrative asset class.”

Raisin opens access to private equity 

The API is part of Moonfare's digital toolbox that provides fintechs with easy access to private equity opportunities that they can offer to their clients. Alongside the API, the firm also launched its white label solution, which is being used by more than 20 partners, including Raisin. The leading fintech in the savings and investment space is now able to expand its investment product portfolio in Germany to include an all-new alternative asset class. This gives the company an opportunity to become a one-stop-shop for a complete range of financial products. 

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“If you don’t offer private equity, sooner or later your competitor will.”

Once a preserve of institutional investors and family offices, individual investors are increasingly banking on private market opportunities. The appeal is clear-cut – the right investments in private equity have historically outperformed public equities across cycles, while offering important portfolio diversification benefits¹. 

By some estimates, 50 percent of assets under management in private equity is expected to come from retail investors in 2023². The number of households globally with more than $1 million to invest is growing fast and has already exceeded 20 million in 2021³. “If you don’t offer these investment opportunities now, sooner or later your competitor will,” concludes Simon Bär. 

Find out more about integrating private equity on your platform here.